The Information We Collect and How We Use It
On Our Website
We also may collect, store and use certain non-personally identifiable information when you visit the Website such as the type of browser you are using, the type of operating system you are using, and the Internet protocol (IP) address used to connect your computer to the internet. In addition, we aggregate data from multiple users in a manner that is not personally identifiable and use such data as we deem appropriate.
We do not sell your Personal Information to unaffiliated third parties for their commercial use. We may share your Personal Information with unaffiliated third parties only as described in this Policy.
- Organizations We Do Not Control: At times, we may provide products and services on our Website in cooperation with an unaffiliated third party. You can tell when a third party is involved in your transactions, and we share customer information related to those transactions with that third party.
- Agents: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders and delivering packages, and processing credit card payments. They have access to personal information needed to perform their functions, but may not use it for other purposes
- With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.
We sometimes use the non-personally identifiable information that we collect to monitor user traffic patterns, analyze and quantify user preferences, improve the design and content of our Website, and enable us to personalize your user experience. All such usage data shall be the exclusive property of the Website.
We may on occasion combine information we receive online with outside records to enhance our ability to market to you those products and services that may be of interest to you. If you have signed up to receive our emails and prefer not to receive marketing information from our Website, please follow the “unsubscribe” instructions provided on any marketing email you receive from our Website.
Finally, our Website will not use or transfer Personal Information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.
Using Our Services
Our primary purpose in collecting Personal Information is to help deliver an effective and enjoyable experience with the LENA System and/or the LENA Start class or similar program. We only collect Personal Information about you that we consider necessary for achieving this purpose, although we may collect additional Personal Information if you decide to provide it to us. In the case of our Services, this means information that specifically identifies an individual (such as a name, address, telephone number, cell number, or e-mail address) or other information about that individual that is directly linked to Personal Information. Personal Information does not include “aggregate” information, which is data we collect about the use of our Services.
We use Personal Information to deliver the Services to you, to improve our Services and to develop analytics and aggregated data that allow us and our affiliates to improve our Services.
Parents and Other Caregivers
At the time of your enrollment in a LENA-related program or class such as LENA Start, Personal Information about you, your baby, and your household is collected and entered into LENA Online. Some of this information is required, such as your name, your child’s name, date of birth, gender of your baby, and a cell phone that accepts text messages. Other Personal Information may be optional depending on the needs of the organization that is running the program in your area, such as your address, age, e-mail address, and education level. The required information is needed to process the LENA recordings properly so that 1) your feedback reports are accurate and/or 2) you can receive text message reminders and other information.
For programs like LENA Start, we often need a cell number or other number that accepts SMS text messages. This is a key part of the class, in particular, because we use text messaging to remind you of upcoming meetings, to remind you to perform LENA recordings, and to receive information from you about how much you are reading with your child. We are careful to only send you messages we believe are really important to your use of our Services.
In addition, we collect information related to you and your child’s usage of our Services. In particular, when your child completes a LENA recording, an entire day of audio (sound) is stored in the recorder. The LENA recorder cannot play back and is designed only to connect to a computer for processing. With the rare exception associated with certain research studies as described in the next paragraph, no one listens to the recording, and it is erased after the computer processes it. The computer processing does not recognize words or their meaning; it only counts them. The processed ‘count’ data is known as metadata and is used by us to produce reports that tell you how much you are talking to and with your baby. The reports include information on counts of words, conversational turns, and TV/electronic minutes.
For certain research studies, the audio data collected as part of the Services may be retained to meet the needs of the study. This is rare. Such studies are normally conducted by a university or other research partner and require approval by an Institutional Review Board (IRB). If you are participating in such a study, then the informed consent form you review and sign will explicitly state that the audio will be retained and for what purpose.
From time to time, you may also complete a LENA Developmental Snapshot (also known as simply the Snapshot). This is a questionnaire that we use to examine how well your child is doing recognizing and saying words. The Snapshot form contains Personal Information after you fill it out. After you complete the form, you’ll turn it into your class coordinator or home visitor and they or their administrator will enter the responses into LENA Online. Once uploaded to LENA Online, the Snapshot data is connected to you and your child and is stored and used in a way similar to the metadata produced by the LENA recordings.
Coordinators/Educators, Administrative Staff and Other Users of Services
In order to create a user profile, your name and contact information is entered into LENA Online. Contact information may include a cell phone number and an e-mail address or home address.
All Users of Services
We will not share your Personal Information with third parties, except for internet or telecommunications companies we use to provide the Services and those that you authorize as part of a consent agreement that you review and sign, when applicable. We may collect both personally identifiable information about you (described above) and non-personally identifiable information about your visit when you access LENA Online.
The non-personally identifiable information we collect includes the IP address used to connect your computer to the internet, which is usually associated with the place from which you enter the internet, like your ISP or your company or organization. We may also collect your browser type and version, the operating system your computer or mobile device is running, and other site visit data such as the pages you view. Much of this information is tracked through log files, which are stored on LENA’s or third party servers. Information, such as your IP address, may be used to help diagnose problems with our servers, gather broad demographic information, and administer our Services.
Cookies & Web Beacons
To enhance your experience with our Website or Services, many of our web pages use “cookies.” Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other Personal Information unless you choose to provide this information to us by, for example, registering at our Website. However, once you choose to furnish our Website with Personal Information, this information may be linked to the data stored in the cookie.
“Web beacons” or clear .gifs are small pieces of code placed on a web page to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons or similar technology can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may use web beacons or similar technology on our Website or LENA Online from time to time for this and other purposes.
Collection of Information by Third-Party Sites and Sponsors
Our Website may contain links to other websites whose information practices may be different than ours. While visiting our Website, you may link to another website via a window opened within (or on top of) our Website. Our privacy policies and procedures may or may not be consistent with the policies and procedures of other websites you visit while here. Users should consult, read, and understand any other website’s privacy notices before choosing to provide Personal Information on such linked website as our privacy policies and treatment of your data does not apply and we have no control over information that is submitted to, or collected by, these third parties.
Our Website sometimes may offer products, services or content (e.g., contests, sweepstakes, or promotions) that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties typically have access to the Personal Information that you submit to our Website, if any, in connection with that offering in order to participate in such particular Website activity. The LENA, its affiliates, licensees and providers have no control over these third parties’ use of this information. Our Website will notify you at the time of requesting Personal Information if these third parties will obtain such information.
As part of our Services, including LENA Online and LENA Start, we will not share your personal information to third parties offering products, services, or content without your express approval.
Our Commitment to Security
We have put in place what we believe to be reasonable physical, electronic, and managerial procedures to safeguard the personally information we collect and help prevent unauthorized access and use of such data.
- We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. To assist in keeping your Personal Information safe, you must use an SSL-enabled browser.
- For our Website’s shopping cart use, we reveal only the last four digits of your credit card numbers when confirming an order.
- For our Services, we continue to work on features to keep your information safe in addition to things like deleting audio file after processing and using unique identifiers in place of your and your child’s name where appropriate.
- It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer. Additionally, change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.
Special Note for Parents
LENA is concerned about children’s privacy. Our Website is our general audience Website. The Website does not sell products for purchase by children. The Services, including LENA Online and LENA Start, are not directed at parents, caregivers, or users under the age of 18. If you are under the age of 18 and want to take a LENA Start class or otherwise use all or some of the Services, then you will need to have your parent or guardian agree to that on your behalf.
How to Contact Us
Updates & Effective Date
Effective: January 3, 2017