Privacy Policy

LENA Research Foundation (“LENA”, “us”, “we”, or “our”) maintains the and associated websites (“Website”), the LENA System™ talk pedometer (“LENA System”), the LENA Online™ website application (“LENA Online”), the LENA Start™ curriculum, and other related LENA-based training and implementation modules and tools. This notice describes our Privacy Policy for our Website as well as LENA Online, LENA Start, LENA Home™, LENA Grow™, LENA Class™, LENA SP™, the LENA System, and any related websites and services that we control (the latter collectively, the “Services”).

Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used by our Website and Services. Please see the Terms and Conditions of Site Use and/or the LENA Online Terms of Use for additional information. If you have questions or concerns regarding this Privacy Policy, you should contact us at

The Information We Collect and How We Use It

On Our Website

You do not have to give us Personally Identifiable Information (“Personal Information”) in order to visit our Website. However, on the Website, you may be able to order products or subscribe to our newsletter or one of our services. Personal Information is generally provided and collected when you buy, participate in a survey or questionnaire, or communicate with customer service. As a result of those actions, you may supply us with such information as your name, address, phone numbers, email address, contact preferences, credit card information, and information relating to a support or service issue that may constitute Personal Information. If we collect Personal Information from you, you are giving us permission to use that information for the specific purpose for which it is provided and to contact you regarding Website services, improve or enhance Website performance, to offer you information regarding products and services, fulfill product orders, improve our Website, to communicate to you about other matters that may be of interest to you and for any other purpose described in this Privacy Policy. In connection with the foregoing, we may share your information with our affiliates. Users unwilling to provide Personal Information online can choose to instead work with a sales or customer service representative directly.

We also may collect, store and use certain non-personally identifiable information when you visit the Website such as the type of browser you are using, the type of operating system you are using, and the Internet protocol (IP) address used to connect your computer to the internet. In addition, we aggregate data from multiple users in a manner that is not personally identifiable and use such data as we deem appropriate.

We do not sell your Personal Information to unaffiliated third parties for their commercial use. We may share your Personal Information with unaffiliated third parties only as described in this Policy.

  • Organizations We Do Not Control: At times, we may provide products and services on our Website in cooperation with an unaffiliated third party. You can tell when a third party is involved in your transactions, and we share customer information related to those transactions with that third party.
  • Agents: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders and delivering packages, and processing credit card payments. They have access to personal information needed to perform their functions, but may not use it for other purposes
  • With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

We sometimes use the non-personally identifiable information that we collect to monitor user traffic patterns, analyze and quantify user preferences, improve the design and content of our Website, and enable us to personalize your user experience. All such usage data shall be the exclusive property of the Website.

We may on occasion combine information we receive online with outside records to enhance our ability to market to you those products and services that may be of interest to you. If you have signed up to receive our emails and prefer not to receive marketing information from our Website, please follow the “unsubscribe” instructions provided on any marketing email you receive from our Website.

Finally, our Website will not use or transfer Personal Information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.

Using Our Services

Our primary purpose in collecting Personal Information is to help deliver an effective and enjoyable experience with the LENA System and/or the LENA Start class or similar program. We only collect Personal Information about you that we consider necessary for achieving this purpose, although we may collect additional Personal Information if you decide to provide it to us. In the case of our Services, this means information that specifically identifies an individual (such as a name, address, telephone number, cell number, or e-mail address) or other information about that individual that is directly linked to Personal Information. Personal Information does not include “aggregate” information, which is data we collect about the use of our Services.

We use Personal Information to deliver the Services to you, to improve our Services and to develop analytics and aggregated data that allow us and our affiliates to improve our Services.

Parents and Other Caregivers

At the time of your enrollment in a LENA-related program or class such as LENA Start, Personal Information about you, your baby, and your household is collected and entered into LENA Online. Some of this information is required, such as your name, your child’s name, date of birth, gender of your baby, and a cell phone that accepts text messages. Other Personal Information may be optional depending on the needs of the organization that is running the program in your area, such as your address, age, e-mail address, and education level. The required information is needed to process the LENA recordings properly so that 1) your feedback reports are accurate and/or 2) you can receive text message reminders and other information.

For programs like LENA Start, we often need a cell number or other number that accepts SMS text messages. This is a key part of the class, in particular, because we use text messaging to remind you of upcoming meetings, to remind you to perform LENA recordings, and to receive information from you about how much you are reading with your child. We are careful to only send you messages we believe are really important to your use of our Services.

In addition, we collect information related to you and your child’s usage of our Services. In particular, when your child completes a LENA recording, an entire day of audio (sound) is stored in the recorder. The LENA recorder cannot play back and is designed only to connect to a computer for processing. With the rare exception associated with certain research studies as described in the next paragraph, no one listens to the recording, and it is erased after the computer processes it. The computer processing does not recognize words or their meaning; it only counts them. The processed ‘count’ data is known as metadata and is used by us to produce reports that tell you how much you are talking to and with your baby. The reports include information on counts of words, conversational turns, and TV/electronic minutes.

For certain research studies, the audio data collected as part of the Services may be retained to meet the needs of the study. This is rare. Such studies are normally conducted by a university or other research partner and require approval by an Institutional Review Board (IRB). If you are participating in such a study, then the informed consent form you review and sign will explicitly state that the audio will be retained and for what purpose.

From time to time, you may also complete a LENA Developmental Snapshot (also known as simply the Snapshot). This is a questionnaire that we use to examine how well your child is doing recognizing and saying words. The Snapshot form contains Personal Information after you fill it out. After you complete the form, you’ll turn it into your class coordinator or home visitor and they or their administrator will enter the responses into LENA Online. Once uploaded to LENA Online, the Snapshot data is connected to you and your child and is stored and used in a way similar to the metadata produced by the LENA recordings.

Coordinators/Educators, Administrative Staff and Other Users of Services

In order to create a user profile, your name and contact information is entered into LENA Online. Contact information may include a cell phone number and an e-mail address or home address.

All Users of Services

We will not share your Personal Information with third parties, except for internet or telecommunications companies we use to provide the Services and those that you authorize as part of a consent agreement that you review and sign, when applicable. We may collect both personally identifiable information about you (described above) and non-personally identifiable information about your visit when you access LENA Online.

The non-personally identifiable information we collect includes the IP address used to connect your computer to the internet, which is usually associated with the place from which you enter the internet, like your ISP or your company or organization. We may also collect your browser type and version, the operating system your computer or mobile device is running, and other site visit data such as the pages you view. Much of this information is tracked through log files, which are stored on LENA’s or third party servers. Information, such as your IP address, may be used to help diagnose problems with our servers, gather broad demographic information, and administer our Services.

To the extent permitted by law, any information collected through our Website, LENA Online or concerning the use of the Services (personal and non-personal) may be disclosed to government authorities or third parties pursuant to a legal request, subpoena, or other process that requires disclosure of information. We also may use or disclose your information as permitted by law to fight fraud or protect the rights or property of LENA or our Services, or when we otherwise believe in good faith that the law requires it. This does not include selling, sharing, or otherwise disclosing your Personal Information for commercial purposes in violation of the commitments set forth in this Privacy Policy.

Cookies & Web Beacons

To enhance your experience with our Website or Services, many of our web pages use “cookies.” Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other Personal Information unless you choose to provide this information to us by, for example, registering at our Website. However, once you choose to furnish our Website with Personal Information, this information may be linked to the data stored in the cookie.

We use cookies to understand site usage and to improve the content and offerings on our Website and Services. For example, we may use cookies to personalize your experience at our web pages (e.g., to recognize you by name when you return to our Website or LENA Online), and enable you to use shopping carts on our Website. We also may use cookies to offer you products, programs, or services.

“Web beacons” or clear .gifs are small pieces of code placed on a web page to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons or similar technology can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may use web beacons or similar technology on our Website or LENA Online from time to time for this and other purposes.

Collection of Information by Third-Party Sites and Sponsors

Our Website may contain links to other websites whose information practices may be different than ours. While visiting our Website, you may link to another website via a window opened within (or on top of) our Website. Our privacy policies and procedures may or may not be consistent with the policies and procedures of other websites you visit while here. Users should consult, read, and understand any other website’s privacy notices before choosing to provide Personal Information on such linked website as our privacy policies and treatment of your data does not apply and we have no control over information that is submitted to, or collected by, these third parties.

Our Website sometimes may offer products, services or content (e.g., contests, sweepstakes, or promotions) that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties typically have access to the Personal Information that you submit to our Website, if any, in connection with that offering in order to participate in such particular Website activity. The LENA Research Foundation, its affiliates, licensees and providers have no control over these third parties’ use of this information. Our Website will notify you at the time of requesting Personal Information if these third parties will obtain such information.

As part of our Services, including LENA Online and LENA Start, we will not share your personal information to third parties offering products, services, or content without your express approval.

Our Commitment to Security

We have put in place what we believe to be reasonable physical, electronic, and managerial procedures to safeguard the personally information we collect and help prevent unauthorized access and use of such data.

  • We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. To assist in keeping your Personal Information safe, you must use an SSL-enabled browser.
  • For our Website’s shopping cart use, we reveal only the last four digits of your credit card numbers when confirming an order.
  • For our Services, we continue to work on features to keep your information safe in addition to things like deleting audio file after processing and using unique identifiers in place of your and your child’s name where appropriate.
  • It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer. Additionally, change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.

Usage Terms

Access to and use of our Website is subject to compliance with our Website’s Terms and Conditions of Site Use. Access and use of LENA Online is subject to compliance with our LENA Online Terms of Use.

Special Note for Parents

LENA is concerned about children’s privacy. Our Website is our general audience Website. The Website does not sell products for purchase by children. The Services, including LENA Online and LENA Start, are not directed at parents, caregivers, or users under the age of 18. If you are under the age of 18 and want to take a LENA Start class or otherwise use all or some of the Services, then you will need to have your parent or guardian agree to that on your behalf.

How to Contact Us

If you have any questions or concerns about this Privacy Policy or its implementation, you may contact LENA Research Foundation at or LENA Research Foundation, 5525 Central Avenue, Suite 100, Boulder, CO 80301.

Updates & Effective Date

We may make changes to our Privacy Policy from time to time for any reason. Such changes are effective immediately upon our posting of the update, unless otherwise indicated. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it. Your continued use of the Website after such changes are posted will be deemed to constitute your agreement to and acceptance of such changes.

If we make a significant change in the Privacy Policy that applies to our Services, we will make reasonable efforts to notify you either through the organization running the program or classes in your area or via the contact information you have given us. Your continued use of our Services after such changes take effect will mean that you agree to and accept the changes.

Effective: January 3, 2017